[Econocom Stories #10] The group’s newsletter is available!
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BDS Observatory provides a fascinating insight into the global adoption curve of intelligent computers powered by artificial intelligence (AI). In this article we explore the predicted trajectory, the priorities of our key partners, the conceptual evolution and the impact of this technological revolution on our business.
Global adoption curve for AI-powered smart PCs
According to our analysis, intelligent computers with AI capabilities are expected to become the norm by 2025. We estimate that two out of three PCs will be equipped with this technology by 2027. In 2024 we’re already observing a 19% adoption rate of intelligent PCs!

Priorities for our partners
As a market leader and influencer, Microsoft is focusing its strategy on hybrids as an evolutionary model. There are indications that Microsoft is collaborating with PC manufacturers to design products with over 40 TOPS of performance to meet the requirements of the next-gen CoPilot system on Windows, potentially setting a new standard for AI-PCs in the Windows ecosystem.
Lenovo identifies opportunities in excess of €500 million in the field of AI across the EMEA region. With its visionary message « Imagine 2023, » HP is announcing that new PCs will showcase their expanded capabilities thanks to the integration of AI.
Conceptual evolution
Dedicated chips to accelerate AI are currently the norm. In the medium term, NPU (Neural Processing Unit) performance of 10 TOPS is anticipated and in the long term, the generation of text and images with language models of up to 13 billion is envisaged!
What are the potential impacts for Econocom and our sector?
Premiumisation: Advanced hardware specifications and productivity-enhancing capabilities will result in smart PCs being priced 10% to 15% higher than similar commercial models without embedded AI.
Faster renewal cycles: The rapid development of internal and external AI tools coupled with more frequent hardware upgrades will drive organizations to seek out the best experiences for smart PC deployments.
Associated AI services: Smart PCs will act as another point to deliver holistic AI services and solutions, playing a crucial role without mitigating the security and privacy concerns associated with running AI workloads on potentially sensitive enterprise data.
At ISE 2024, Europe’s largest audiovisual systems integration exhibition,which came to a close at the Fira Barcelona-Gran Via on February 2nd 2024, Econocom made its mark with a delegation of over 60 representatives from 8 countries determine to explore the latest innovations proposed by 850 exhibitors. Econocom Stories was also on hand to collect and share the key trends in this highly dynamic sector!
E-Paper display solutions attracted particular attention. These innovations focus on offering environmentally-friendly signage solutions. Highlights include full-colour E-Paper screens and a variety of sizes ranging from 13″ to 42″. Major players such as Sharp/NEC, Philips and E Ink are involved in these innovative solutions.
Significant developments in LED Walls were also noted. Samsung introduced its Transparent MICRO LED solution in Europe with a pitch of 0.6 mm, a first in Europe. LG, meanwhile, unveiled its Kinetic Led solution, specifically designed for public media art, and presented its all new large all-in-one LED screens for meeting rooms.
Econocom explored advances in conference room technology. Barco showcased its ClickShare system, offering advanced features for wireless collaboration and sharing during meetings. This technology aims to improve the efficiency of collaborative working environments.
Econocom’s participation at ISE 2024 provided a hands-on immersion into these technological advances, underlining the group’s ongoing commitment to staying abreast of major industry developments in order to offer the best services to its customers. As part of this commitment, Jean-Pierre Overbeek, Chief Executive Officer of Gather, expressed, “This 20th ISE showcased the latest technology and proved that the AV and Digital Signage industry have a bright future ahead with lots of innovation and show cases. The energy at the show was in 1 word terrific. Gather is looking forward to serve our customers with the best possible solutions from the industry.”
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This is the approach conveyed by the GATHER offer and which is supported by Jean-Pierre Overbeek in the columns of INAVATE, the benchmark media dedicated to audiovisual professionals. In a wide-ranging article published a few weeks ago, the CEO expresses his desire to « expand rapidly in the UK and Germany. » Jean-Pierre Overbeek also details his vision for Gather: « The (audiovisual) industry is still very much focused on the technology itself, on what it can deliver and on specifications. We believe that the opposite should be the case: we need to explain what it can do for users. In our discussions with customers, we start by asking them what they want, how they use it, what the use cases are. What scenarios have they put in place? We’re trying to completely reverse the situation.” |
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| GROUP SALES ACADEMY
The first edition of the Group’s Sales Academy was held in Puteaux between 29 January and 1 February 2024. This event was an opportunity to bring together no fewer than 22 TMF sales representatives from 6 countries (all recent arrivals) to develop their skills, introduce them to the Econocom group and develop their internal network. Designed as an immersive, personalised learning programme, the Academy consists of a number of seminars designed to provide a comprehensive understanding of TMF’s business. If you missed it, check out this article on Onelink. |
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We were proud to hold the first edition of the Group TMF Sales Academy in Puteaux from January 29th to February 1st.
This event was the opportunity to gather no less than 22 TMF sales from 6 countries (mostly recent joiners) to develop their skills, make them discover Econocom Group and grow their internal network.
Sandrine Fievet, TMF training manager in charge of the French Sales Academy since 2014, explains: “designed as an immersive and tailored learning scheme, the Academy consists in several seminars aiming to provide a comprehensive knowledge of the TMF business. For this first 4-days seminar, the newcomers receive intensive trainings, presentations and best practices on sales skills (e.g. prospection, selling technics) from experienced trainers across different Group functions.”
“As one of the main levers of our strategic plan is to massively recruit salespeople, we are convinced that their onboarding is crucial to achieve our ambitions” comments Pâquerette de Poncins, BDS senior manager and ESA co-organizer.
The organizing team would like to thank Patrick Van Den Berg, Mathilde Saint-Pol, Christoph Blaeser, Philippe Hemmings, Jaroslaw Schwinge, Elzbieta Manjurka, Amine Belfakir, Antonella Porta, Luca Nanni, Guillaume Steible, Nicolas de Lepinay, Pierre Toussaint, Lionel Slama and Stéphane Pailler for their interventions and exchanges with the audience.
We would like also to thank all the attendees for their active involvement and look forward to seeing them again for the next steps of their training program.
A dedicated post has been published on Econocom Group LinkedIn account, please do not hesitate to comment and share.

We invite you to respect the privacy and not to publish on social networks photos of other people without their prior consent.
The group recently published a letter outlining its decarbonising pledges as part of its ambitious strategic plan ‘One Econocom’. These commitments can be passed on to Econocom’s stakeholders.
This letter is specially designed to go hand in hand with our sales offers. Its purpose is to illustrate our positioning as a committed player in the circular economy. It is an extra tool that can be used to promote our approach, with an underlying commitment from our senior management based on three pillars as part of the ‘One Econocom’ strategic plan.
The first pillar is a reduction of our direct emissions. Indeed, Econocom has undertaken to reduce its emissions by 60% by 2028, compared to its emissions in 2018. This process will reduce our emissions by around 6% per year on average. Moreover, the group is committed to an energy transition: it plans for 90% of its energy sources to be green by 2028.
The second pillar is a reduction of our indirect emissions. Our main aim is to ensure that all our key suppliers respect the standards of the Science-Based Targets initiative* by 2028. In doing so, we aim to reduce by 50% our emissions relating to products and services bought by 2032, which will amount to a reduction of 6% per year on average.
Lastly, there is the third pillar: speeding up our development of innovative, eco-friendly offers and services. We are a responsible digital company out of conviction. So we undertake to expand our responsible offers and thereby help reduce our clients’ carbon footprint from digital technology.
Our progress along the path to these aims will always be tracked. A chart mapping the group’s carbon footprint will be published each year. For this approach to be implemented on a daily basis, it requires everyone to act responsibly. We need strong, collective willpower from the whole group to meet the environmental challenges of today and tomorrow.
*The Science-Based Targets initiative (SBTi) is an initiative taken by international experts that uses scientific criteria to assess whether changes in greenhouse gas emissions from a firm or organisation are in line with the aim of limiting the planet’s average temperature rise to 2°C or 1.5°C.
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For this first edition of the year 2024, the Econocom Stories newsletter is taking the opportunity to evolve. With a wider range of formats, shorter content and a more regular frequency, we hope you’ll enjoy reading these lines as much as we enjoyed producing them! Would you like to make a suggestion or suggest a topic? Just one address: communication.groupe@econocom.com |
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On Sunday 7 January 2024, the French television channel TF1 devoted its leading documentary programme Sept à Huit to SMAAART, the refurbishing brand of Econocom Factory. This television programme has around four million viewers. For over three minutes, viewers were immersed in our factory in Montpellier, located in the south of France. The programme clearly explained the different stages of refurbishing a smartphone (while showing the efficiency of Econocom’s teams!), before the device is put back on the market. |
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As part of the One Econocom vision for sustainable development in line with the Science-Based Targets (SBTi) initiative, the Group has just communicated its commitments in this area internally: reduction of direct emissions (60% by 2028 and transition to 90% green energy sources by 2028), reduction of indirect emissions (50% reduction of emissions associated with products and services purchased, by 2032) and, finally, acceleration of the development of innovative and eco-responsible offers and services to contribute to the reduction of our customers’ digital carbon footprint. Please note that these commitments can be passed on to the Group’s customers, suppliers and partners. |
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