For the first edition of our International Winflash, Mario Romero and Jaime Villanueva, from Econocom Spain, review the Daimler deal who decided to build a new customer relation through state-of-the-art digital experience in their dealers’ network. This project, called MAR2020, is going to be implemented on more than 250 sites in 12 European countries.

Hello Jaime, who is the client? What were his issues?
Daimler is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach, managing brands as Mercedes, Smart and AMG. In today’s digital era, they wanted to change the way they interact and present their brands to their customers at car dealerships.
Hello Mario, what is your vision of this signature? What did it represent for the region/country?
This signature is strategic for Econocom Retail vertical. Not only because of its size and geographical scope, but also because it includes a wide range of innovative concepts and technologies, such as centralized orchestration and combined light, sound & image control.
Jaime, what solution did Econocom provide?
Econocom was selected as media systems supplier for most European countries, in charge of implementing digital signage, mobility, sound, light control and domotic solution for car dealerships digital transformation. Our solution included equipment distribution, deployment services, maintenance and the possibility to lease the whole project.
Mario, how did Econocom differentiate itself from its competitors?
GLOCAL approach: Our capability to provide local to local services in different European countries, combined with global governance, flexibility and proven quality in previous projects
How the Daimler deal reflects the “One Team” spirit?
This project reflects the “One Team” spirit due to all countries are working as only one. During the first year, we have already deployed Daimler projects in more than 10 countries; including Italy, France, Belgium, Germany, Netherlands, Portugal, Spain and Poland. This was only possible thanks to the commitment, professionalism and teamwork of all Econocom’s great professionals in all these countries.