{"id":3131,"date":"2023-03-07T16:56:09","date_gmt":"2023-03-07T15:56:09","guid":{"rendered":"https:\/\/onelink-dev.econocom.com\/gerpl\/?p=3131"},"modified":"2023-03-07T16:56:09","modified_gmt":"2023-03-07T15:56:09","slug":"samira-draoua-on-bfm-business-during-the-pandemic-our-business-lines-fulfilled-their-purpose-meaningfully-in-hospitals-schools-and-firms","status":"publish","type":"post","link":"https:\/\/onelink-dev.econocom.com\/gerpl\/2023\/03\/07\/samira-draoua-on-bfm-business-during-the-pandemic-our-business-lines-fulfilled-their-purpose-meaningfully-in-hospitals-schools-and-firms\/","title":{"rendered":"Samira Draoua on BFM Business: \u2018During the pandemic, our business lines fulfilled their purpose meaningfully in hospitals, schools and firms\u2019"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-right\"><a href=\"https:\/\/onelink-dev.econocom.com\/gerpl\/wp-json\/wp\/v2\/posts\/3131?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/onelink-dev.econocom.com\/gerpl\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"View PDF\" \/><\/a><a href=\"https:\/\/onelink-dev.econocom.com\/gerpl\/wp-json\/wp\/v2\/posts\/3131?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/onelink-dev.econocom.com\/gerpl\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Print Content\" \/><\/a><\/div><p><span style=\"color: #3e0d81\"><strong><span style=\"font-family: arial\">The group is broadening its presence in the media.\u00a0After Jean-Louis Bouchard\u2019s opinion column in the French journal <em>Les Echos<\/em>, Samira Draoua, Econocom\u2019s Managing Director for France, spoke on the French channel <em>BFM Business<\/em> in the show <em>JMLECO<\/em> to talk about Econocom\u2019s business lines, environmental action and entrepreneurial culture.<\/span><\/strong><\/span><\/p>\n<p><span class=\"content_description_text\" style=\"font-size: 16px\"><strong><span style=\"font-family: arial;color: #3e0d81\">Here is the <a href=\"https:\/\/www.bfmtv.com\/economie\/replay-emissions\/hashtag-jmleco\/un-partenaire-de-confiance-dans-la-transformation-digitale-des-entreprises_AB-202303070257.html\">link to the interview<\/a> (in French &#8211; 8 minutes) and <span style=\"color: #0000ff\">its translation below.\u00a0<\/span><\/span><\/strong><\/span><\/p>\n<p><span style=\"font-family: arial;color: #000000\">A trustworthy partner in the digital transformation of firms<\/span><\/p>\n<p><span style=\"font-family: arial;color: #000000\"><em>The Franco-Belgian group Econocom, founded by Jean-Louis Bouchard, originally specialised in the trade of IT products. Today, it supports firms in their digital transformation. Here, Samira Draoua, the group\u2019s Managing Director for France, tells us about this sector\u2019s challenges.<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial;color: #000000\"><strong>Could you tell us about what Econocom does?<\/strong><\/span><\/p>\n<p><span style=\"font-family: arial;color: #000000\">We work in three main business lines:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: arial;color: #000000\">buying and reselling IT products (refurbished and new) \u2013 the field Econocom started out in;<\/span><\/li>\n<li><span style=\"font-family: arial;color: #000000\">leasing out IT products and making them available;<\/span><\/li>\n<li><span style=\"font-family: arial;color: #000000\">services relating to these devices.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial;color: #000000\"><strong>Why do you define yourself as a player in digital responsibility?<\/strong><\/span><\/p>\n<p><span style=\"font-family: arial;color: #000000\">You find <a style=\"color: #000000\" href=\"https:\/\/www.econocom.com\/fr\/newsroom\/groupe-econocom-devoile-son-second-rapport-impact\">this notion of digital responsibility<\/a> in our business lines today, but also in our origins. Econocom started out by refurbishing IT products. So the notion of sustainability is in our DNA. And back then, you didn\u2019t buy and resell IT products to be part of the circular economy \u2013 you did so because new <strong>IT products were very rare<\/strong>. Fifty years ago, users would turn to refurbished products because they\u2019d have to wait a very long time to receive a brand new IBM device!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial;color: #000000\"><strong>How did Econocom survive the pandemic? <\/strong><\/span><\/p>\n<p><span style=\"font-family: arial;color: #000000\">All went well for us during the pandemic, even though the period was challenging for our clients. Econocom weathered the storm through <strong>its three business lines, which fulfilled their purpose meaningfully<\/strong> during the pandemic. We helped schools and hospitals carry on their operations through our on-site work, <a style=\"color: #000000\" href=\"https:\/\/www.econocom.com\/fr\/services\">especially through our digital services business line<\/a>.<\/span><\/p>\n<p><span style=\"font-family: arial;color: #000000\">Our support also proved vital for French firms and public organisations as <strong>they weren\u2019t ready for remote working<\/strong>. So our teams increased their efforts to meet the needs of our clients.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial;color: #000000\"><strong>One of your aims is to reduce the carbon footprint of digital technology. How do you plan to do that?<\/strong><\/span><\/p>\n<p><span style=\"font-family: arial;color: #000000\">Eighty percent of digital technology\u2019s carbon footprint comes from the manufacturing of devices. Yet Econocom doesn\u2019t produce devices \u2013 it buys, sells, maintains and refurbishes them. So we can act in the remaining twenty percent: in the <strong>sustainability and use of these devices<\/strong>.<\/span><\/p>\n<p><span style=\"font-family: arial;color: #000000\">Econocom helps reduce this carbon footprint <a style=\"color: #000000\" href=\"https:\/\/www.econocom.com\/fr\/equipements\">by giving products a second life<\/a> \u2013 even a third life. We also <strong>help our clients measure and reduce their carbon footprint<\/strong> through solutions that are effective, practical and straightforward.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial;color: #000000\"><strong>Ever since Econocom was founded, it has been based on a culture of entrepreneurship. How have you adjusted to that?<\/strong><\/span><\/p>\n<p><span style=\"font-family: arial;color: #000000\"><strong>\u00a0<\/strong><\/span><span style=\"font-family: arial;color: #000000\">Like in any business culture, it\u2019s only once you\u2019re on the ground that you can truly understand such an entrepreneurial approach. I see myself as someone who has escaped the shackles of large French firms and multinationals. My encounter with Econocom was very special \u2013 <strong>there I found free space for expression and initiatives<\/strong>.<\/span><\/p>\n<p><span style=\"font-family: arial;color: #000000\">The group gives all its employees the chance to take an initiative and bring it to fruition. Econocom can support them simply, for example, in the beginnings of a project, but can also help create new firms. For example, we helped create a joint venture with a CAC 40 company.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The group is broadening its presence in the media.\u00a0After Jean-Louis Bouchard\u2019s opinion column in the French journal Les Echos, Samira Draoua, Econocom\u2019s Managing Director for France, spoke on the French channel BFM Business in the show JMLECO to talk about Econocom\u2019s business lines, environmental action and entrepreneurial culture. Here is the link to the interview [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":3133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-3131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-group"],"acf":[],"_links":{"self":[{"href":"https:\/\/onelink-dev.econocom.com\/gerpl\/wp-json\/wp\/v2\/posts\/3131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onelink-dev.econocom.com\/gerpl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onelink-dev.econocom.com\/gerpl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onelink-dev.econocom.com\/gerpl\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/onelink-dev.econocom.com\/gerpl\/wp-json\/wp\/v2\/comments?post=3131"}],"version-history":[{"count":1,"href":"https:\/\/onelink-dev.econocom.com\/gerpl\/wp-json\/wp\/v2\/posts\/3131\/revisions"}],"predecessor-version":[{"id":3134,"href":"https:\/\/onelink-dev.econocom.com\/gerpl\/wp-json\/wp\/v2\/posts\/3131\/revisions\/3134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onelink-dev.econocom.com\/gerpl\/wp-json\/wp\/v2\/media\/3133"}],"wp:attachment":[{"href":"https:\/\/onelink-dev.econocom.com\/gerpl\/wp-json\/wp\/v2\/media?parent=3131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onelink-dev.econocom.com\/gerpl\/wp-json\/wp\/v2\/categories?post=3131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onelink-dev.econocom.com\/gerpl\/wp-json\/wp\/v2\/tags?post=3131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}