[Econocom Stories] Special edition Play as one !

This week, the Group’s “We Play as One” strategy story takes centre stage !

Econocom Stories had to dedicate one of its editions to this subject, a veritable narrative guide for the five years of our strategic plan.
Want to make a suggestion or propose a subject? Just one address: communication.groupe@econcom.com

We need to start with an introduction…by way of definition, a strategic narrative is a focused narrative which illustrates an organisation’s vision, objectives and values. It uses narrative elements to connect emotionally with stakeholders, clarify action plans and inspire buy-in for strategic initiatives. This type of narrative is designed to engage and motivate by highlighting concrete stories and exemplary successes. It helps to clearly communicate the company’s future direction and priorities by combining factual information with captivating anecdotes.

In January 2024, Econocom initiated an in-depth reflection to create its new strategic narrative. This ambitious process is aimed at supporting “One Econocom,” the Group’s strategic plan for the period 2024-2028. The aim of this narrative is to make all employees aware of the challenges of the plan, harmonise the efforts of the various entities, and align them towards a common objective: collective success. This principle is perfectly reflected in the Group’s new mantra, “PLAY AS ONE.” Anne Bruchon (Group Communications Director) and Israel Garcia (Managing Director of BDS) share the inside secrets behind this strategic story with you. To peek behind the scenes of “PLAY AS ONE”, click on this Onelink link…

As part of the roll-out of the strategic narrative to all managers and employees, it was vital to use a reference universe to enable all stakeholders to project themselves into the story which the company wanted to share. And that world is basketball: a team sport in which every player plays an essential role.
Econocom’s five business lines – financing, recycling, distribution, consulting and services – are working together to achieve the objectives of the strategic plan: just like the five players in a basketball team who pass to each other to score.

We’re calling on all Econocom teams to share their best stories illustrating the “Play as One” spirit. How does it work? Simply complete the story proposal page and submit it to your local communications team or BU Manager. Deadline for receipt of success stories: 13 September! What happens next? The 3 best stories will be selected by the GMC next September and presented at the IMM in Istanbul in October 2024. The 3 contributors of the winning stories will have the chance to take part in the next trip as part of the Marco Polo 2024 Challenge.
Find all the information you need to enter the competition on Onelink.