The JUMP campaign saw the light of day on 28 March at the “Jours Tranquilles” studio in the heart of Clichy, with around twenty people mobilised for this intense day of shooting. Masterfully organised by the production company BENGALE (Coca-Cola, 2020 Olympic Games, etc.), directed by AurĆ©lien Chauvaud (Orange, Mastercard, Fondation AbbĆ© Pierre, etc.) and watched by a delegation from Econocom, the shoot saw the actors jump more than 70 times in one day to capture THE perfect moment… the one which perfectly illustrates the campaign! Rest assured: there were no sprains or bruises despite the abundance of physical energy expended.
