Go behind the scenes of the JUMP campaign!
The JUMP campaign saw the light of day on 28 March at the «Jours Tranquilles» studio in the heart of Clichy, with around twenty people mobilised for this intense day of shooting. Masterfully organised by the production company BENGALE (Coca-Cola, 2020 Olympic Games, etc.), directed by Aurélien Chauvaud (Orange, Mastercard, Fondation Abbé Pierre, etc.) and […]
JUMP: A campaign designed by Josiane
The independent advertising agency JOSIANE was chosen following a highly-competitive process at the end of 2023. Laurent Allias, the agency’s founder and Chairman, explains what guided the agency’s creative intentions for this campaign, which was conceived and rolled out in less than 5 months … 1.What challenges did you have to overcome ? Behind each […]