JUMP: A campaign designed by Josiane

The independent advertising agency JOSIANE was chosen following a highly-competitive process at the end of 2023. Laurent Allias, the agency’s founder and Chairman, explains what guided the agency’s creative intentions for this campaign, which was conceived and rolled out in less than 5 months …

1.What challenges did you have to overcome ?

Behind each campaign lie unique challenges to be met. For «JUMP,» the real challenge was to capture the essence of the transition to entrepreneurship while preserving Econocom’s identity and values. Josiane’s creative team set out to accurately represent the entrepreneur’s posture: the leap into the unknown, the excitement of a fresh start and the determination to succeed. Every gesture and expression had to reflect this quest for freedom and evolution.

2.What were your creative choices and sources of inspiration ?

To embody this significant transition, Josiane drew inspiration from the concept of the «great leap into the void.» Going from employee to entrepreneur requires a dash of courage and daring, and it was this idea of challenge and freedom which guided the creation of the campaign. By visualising Econocom agents jumping from one skyscraper roof to another, we wanted to capture the momentum towards a promising future, propelled by self-confidence and determination. Every element – from the choice of words to the imposing backdrops – helps to illustrate this transition to new professional horizons.

3.Econocom’s image as seen through the campaign

This campaign is more than just an advertisement: it reflects the profound perception of Econocom as a dynamic and visionary company. We see Econocom as fertile ground where each individual can flourish, cultivating their freedom and independence while benefiting from the support of a solid international group. The company is constantly reinventing itself, challenging boundaries and offering its agents the chance to push back their own frontiers. «JUMP” embodies this philosophy, offering everyone the opportunity to launch themselves into a bright future full of possibilities.

In conclusion, «JUMP» isn’t just an advertising campaign: it’s a testimony to Econocom’s vision and values. It’s an invitation to embrace change, to dare to dream big and to seize the opportunities which present themselves on the path to entrepreneurship.