The JUMP campaign saw the light of day on 28 March at the « Jours Tranquilles » studio in the heart of Clichy, with around twenty people mobilised for this intense day of shooting. Masterfully organised by the production company BENGALE (Coca-Cola, 2020 Olympic Games, etc.), directed by AurĂ©lien Chauvaud (Orange, Mastercard, Fondation AbbĂ© Pierre, etc.) and watched by a delegation from Econocom, the shoot saw the actors jump more than 70 times in one day to capture THE perfect moment… the one which perfectly illustrates the campaign! Rest assured: there were no sprains or bruises despite the abundance of physical energy expended.
