If we continue to consume as we do today and if industries does not make serious efforts to adapt its production of IT and electronic equipment, we will produce 120 million tonnes of e-waste annually by 2050 (World Economic Forum, 2019). Unfortunately, only 17% of e-waste (The Global E-waste Monitor, 2020), which is set to double by 2030, is recycled today. This is why Econocom has reinforced its Second Life IT offer.
To support the go-to-marketing of our remarketing/second life IT portfolio, our marketing department implemented the following actions:
If we wish to sell 2nd hand ICT, our focus needs to be on the creation of a stock first. Hence the actions listed below:
Dany Dujardin turned the existing web page into a solidly developed campaign page by adding lots of new content and striking visuals. We invite you to have a look:
Promote them by adding attached email banners to your signature.
Next to this web page, we have started a Linkedin Ads campaign to create brand awareness for these services.
Please note that in 3 days time, we had 1 SQL, >8.000 views and >100 website visits.
See full details of the campaign in pdf attached.
Finally a F2F seminar will be organized on June 3rd around responsible IT, in collaboration with ISIT (Institute of Sustainable IT).
During this seminar, some of our customers will be testifying on their ICT-related sustainability strategy and actions.
Details: https://info.econocom.be/sustainable-it-event
