The HP Amplify Partner Conference 2024 was held from 5 to 7 March in Las Vegas. This annual conference is hosted by Hewlett Packard Inc. and brings together HP’s global partners to discuss industry trends, showcase new products and services, and strengthen relationships between HP and its partners. This event was a unique opportunity for Econocom to discover HP’s latest technological innovations and keep abreast of market opportunities.
Philip Spender, Managing Director of Econocom Product and Solution France, was one of the high-profile participants at the HP Amplify Partner Conference 2024. Accompanied by Ciska Schrooten, Sales Director at Econocom EPS Belgium, Fernando Puente, Sales Director at Econocom EPS Spain, and Oriol López, Sales Director at Semic, the Econocom team was out in force to keep abreast of the latest technological advances and partnership opportunities.
What were the main trends discussed ?
- Artificial Intelligence (AI): The conference highlighted the importance of AI as an imminent revolution in the sector. The discussions were high-level, without directly addressing concrete business use cases. The future opportunities for AI are seen in edge computing rather than in the Cloud, due to its lower cost and greater security.
- In parallel, during the conference HP launched an innovative initiative with the new Future Ready AI MasterClass, powered by HP University. This initiative is scheduled for 1 May 2024 and will offer training and certification to partners in the field of AI. It aims to equip partners with the knowledge they need to advise customers on the AI products and solutions best suited to their needs. Working with NVIDIA to develop advanced training modules demonstrates HP’s commitment to providing cutting-edge tools and resources to its partners.
- In addition, HP unveiled new partner benefits, notably Growth Play for AI Data Science, an initiative designed to reward eligible partners investing in strategic areas such as AI data science. This is part of HP’s commitment to supporting the growth of its partners by offering them benefits tailored to their specific needs.
These announcements underline HP’s commitment to supporting its partners as they grow and prepare them to seize the opportunities offered by AI and emerging technologies. - HP WEX: HP unveiled HP WEX, an AI-powered platform which can control the entire ecosystem (devices, printing and rooms). Its onlining is planned for 2025, with an external beta in August this year.
Econocom’s participation in the HP Amplify Partner Conference 2024 represents a major opportunity to strengthen our strategic positioning and our collaboration with HP. We remain committed to leveraging such knowledge and opportunities to drive our future growth and success.
For more information on the conference, please visit the official event page: https://press.hp.com/us/en/press-kits/2024/APC2024.html