In this issue of our newsletter, let’s go straight to the heart of the One Econocom strategic plan with Alexandre Murati. Since joining the company in 2018, Alexandre has had many lives within Econocom. First Chief of Staff then Coordinator of the Drakkar project and finally supporting Angel Benguigui on international business development, Alexandre is now responsible for drafting and launching the One Econocom plan. Interview.
Hello Alexandre, first a simple question: why this strategic plan?
Because 2023 was an ideal time for Econocom to start a new growth cycle. The Group’s priority in recent years has been to recentre its activities in a business context disrupted by Covid. In 2023, our Chairman Jean-Louis Bouchard deemed that the conditions were met to set the direction for the next five years by launching the development of a new strategic plan. This strategic plan exercise, announced at the start of the year and officially launched in May 2023, was different in that it took a joint approach involving our managers (around fifty) and clients (under the cover of anonymous interviews). That enabled us to analyze our starting point in all of our activities, sharing our perception of future business challenges and client expectations. After six months of hard work, we’ve identified the Group’s future development priorities around four client solutions that we will focus on: workstation, audiovisual, infrastructure and strategic assets.
Can you talk to us about the next key stages of One Econocom?
First, we need to put in place the key structures that will enable us to achieve the plan’s objectives, with the priority on organic growth and the communication that will support the initiative. This new phase has already begun with development of the budget and continuation of the work already started in areas like the Mission Impossible programme or product portfolio. The coming phase will be decisive and, in my view, absolutely fascinating!
You mention organic growth, how does the Mission Impossible project fit into that?
Organic growth is the plan’s priority. The Mission Impossible programme, which is going to boost the salesforce, will play a leading role in meeting that target. By changing the agent model’s scale (an Econocom specificity), the programme is going to make it possible to attract new talents and maintain the Group’s entrepreneurial ethos. We’re in a buoyant market with a unique value proposition: therefore, our growth prospects are very positive. With this plan, we have a unique opportunity to write a new page in the Group’s history.
