Econocom recently launched the JUMP advertising campaign, designed to recruit independent agents to support the Group’s organic growth as part of its strategic plan. The preliminary results of this campaign are promising and demonstrate its significant impact.Â
The JUMP campaign resulted in more than sixty press articles in Europe and 2 million views on LinkedIn, demonstrating massive interest and providing increased visibility for Econocom. The digital elements of the campaign generated around 14,000 clicks, underlining the attractiveness and relevance of the content proposed. Finally, and to date, almost 230 leads have been generated, mainly in France, Italy and Spain, generating a new source of candidates with highly interesting profiles.
The JUMP campaign has also had significant beneficial effects in other countries, notably the UK, Netherlands, Belgium, Luxembourg and Germany. These include a significant increase in brand awareness, making it easier for the hunting agencies in each country to find agents.
As a reminder, the JUMP communication campaign was launched on 15 April and a second wave is planned for the autumn of 2024 to support Econocom’s agent recruitment ambitions, as part of the Group’s organic growth objectives.
